About us

The Romans once worshipped a goddess named Libertas. When a man freed his slave, he prayed to her. When a slave became free, he wore her emblem on his clothes. When a Roman opposed tyranny, he invoked her.

We no longer worship Libertas, but she has often been here with us. As a hailstorm of British cannonballs failed to shatter the fortifications in South Carolina during the Revolutionary War, Libertas was there. As eight-pound guns bore down on Parisians while they stormed the Bastille, Libertas was there. As you look out across New York Harbor, Libertas is there. She is a beautiful, towering copper statue.

We are not Pagans or polytheists or any such thing, but like Romans we believe the ideal personified by Libertas – personal freedom and political liberty – must be revered. Yet in a world where three-letter acronyms pore over your every move, where big business decides what’s true and what’s false, where you must submit to a groping to board a jet, where everyone is so mired in social media that they can’t notice they’re gamboling headlong toward a hellscape police state – Libertas is not here.

Libertas Bella stands for beautiful liberty. Our company’s founders all have differing viewpoints and opinions, so we respect that our customers have their own as well. We don’t mind if you’re an agorist, voluntarist, crypto-anarchist, crypto-capitalist, neo-luddite (who is inexplicably on the internet), transhumanist, Jacobite, or whether you espouse some other political leaning that only a poli sci major would have heard of. At Libertas Bella, the simple assertion we uphold above all others is that liberty is both all-important and in jeopardy. The simple act of wearing an expressive t-shirt may soon be labeled a thoughtcrime.

We cater to fellow lovers of liberty, however they wish to express theirs. Have you ever resented the implication that you’ve no right to your property? To your most cherished beliefs? To a weapon with which to defend yourself and your own? To your very life? Then consider Libertas Bella your “safe space” in an increasingly totalitarian world. 

Our gear isn’t exclusively about smashing state power. It is also about taking responsibility for yourself and your freedom in the here and now. On our site you are free to browse and purchase our stylish, comfortable apparel and other accessories. (We even have the perfect bed for any pro-Second Amendment dogs on your Christmas shopping list.) On our site you are also free to become gravely offended by anything you see. You are even free to post your disgust on social media, thus driving traffic toward us. Like we just said: Freedom is for everyone, and it’s liberty that enables us to enjoy it.

“Libertas Bella.” Liberty is beautiful.